ABOUT US

In the heart of sunny California, Color In Kind was created to color a kinder world for children.

Inspired by their own kids, founders Leanna and Julie, formed Color In Kind to give little ones the opportunity to build good character and foster a positive mindset through purposeful learn and play.

With one-of-a-kind educational crafts, activities, kits and stationery, our products are designed to teach little ones valuable characteristic traits and how to confidently model and identify them. 

Our mission is to help children build, bond and become confident and kind individuals who have the skills necessary to succeed in all aspects of life.

In the fast paced and digital world we find ourselves in today, Color In Kind is determined to fiercely advocate for the goodness in children and empower parents with fun and engaging tools to connect and teach valuable life lessons at home.